Minggu, 31 Agustus 2014

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Audience Economics: Media Institutions and the Audience Marketplace, by Philip M. Napoli

Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions:

• How are audiences manufactured, valued, and sold?

• How do advertisers and media firms predict the behavior of audiences?

• How has the process of measuring audiences evolved over time?

• How and why do advertisers assign different values to segments of the media audience?

• How does audience economics shape media content?

Examining the relationship between the four principal actors in the audience marketplace -- advertisers, media firms, consumers, and audience measurement firms -- Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

  • Sales Rank: #1213637 in eBooks
  • Published on: 2012-06-19
  • Released on: 2012-06-19
  • Format: Kindle eBook

Review

The book sheds new lights on the operation and likely future of media in the twenty-first century.

(Educational Book Review)

Crisply written and aimed at nonspecialists...

(Harvard International Journal of Press/Politics)

Review

Audiences are the life's blood of media industries. Yet very little scholarship integrates the realities of the audience marketplace with economic theory. Napoli combines a masterful synthesis of the literature on audience behavior, measurement, and media economics with original analyses of the market for the 'audience product.' Rich in institutional detail, this volume sheds new light on the operation and likely future of media in the twenty-first century.

(James Webster, Northwestern University, Professor of Communication Studies, Senior Associate Dean of the School of Communication, author ofThe Mass Audience)

This is precisely the book I have been looking for! Audience Economics provides the kind of comprehensive but accessible coverage of the terrain of audience assessment that students will actually applaud. In addition, Napoli has provided us with a long overdue entry into a critical discussion about the nature and consequences of the shadow prices that are assigned to audience segments defined by age, race and class.

(Oscar H. Gandy, Jr.,, Herbert I. Schiller Term Professor, University of Pennsylvania, Annenberg School for Communication)

About the Author

Philip M. Napoli is an assistant professor of communications and media management in the graduate school of business at Fordham University. He is the author of Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Great overview of audience economics
By M. Cecil
This is a serious book about how audiences are made and sold across a variety of media. It offers the serious reader a great framework for understanding how this vital part of our culture industry works. For media economists, there are a couple of inventive analyses that apply rational choice theory and audience theory to assess what factors influence assessments of risk (which influences content development and pricing). Even though the audience marketplace is changing fast in response to new media and measurement technologies, the book remains relevant. Well worth it if you want to develop a comprehensive understanding of audiences. Must read for media planners and strategists.

1 of 1 people found the following review helpful.
Great Read for Media Studies and Industry Professionals
By Sam Weber
This is a comprehensive must read for anyone interested in how media audiences are generated and sold to advertisers. Napoli efficiently sheds light on the evolution and current developments of an intricate audience measurement process that will make you think differently about the content you consume. Napoli also describes the profound consequences that arise by the way in which marketers value us along the lines of race, gender and class. Despite the rapid pace of developments in measurement technologies, this book still provides a relevant and compelling look at the audience marketplace.

2 of 7 people found the following review helpful.
Missing entire sections!
By L. Alfaro
The copy Amazon sent me was missing entire sections, including some important diagrams and figures. There was simply white space where the diagrams were supposed to be. I had to photocopy the pages off of a friend's book. How embarassing!

See all 4 customer reviews...

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Sabtu, 30 Agustus 2014

# PDF Ebook All about Coffee: A History of Coffee from the Classic Tribute to the World's Most Beloved Beverage, by William H. Ukers

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All about Coffee: A History of Coffee from the Classic Tribute to the World's Most Beloved Beverage, by William H. Ukers

The original homage to the world's most extraordinary drink!

In 1922, William H. Ukers wrote the definitive work on coffee. As the founder of The Tea and Coffee Trade Journal, an industry magazine still active today, he spent seventeen years traveling the world and uncovering everything there was to know about both the bean and the beverage. From its historic roots and the drinking customs of different countries to its effects on the mind and the preparation of the perfect cup, this book captures all the rich and complex history of coffee.

Filled to the brim with robust facts, aphorisms, and more, All About Coffee culls the best of Ukers's research and observations sip after sip, page after page.

  • Sales Rank: #530912 in eBooks
  • Published on: 2012-10-18
  • Released on: 2012-10-18
  • Format: Kindle eBook

About the Author

William H. Ukers was the founder of The Tea and Coffee Trade Journal. Though he died in 1945, his love of coffee lives on.

Most helpful customer reviews

27 of 33 people found the following review helpful.
The Bible of all other coffee books
By Sandi Williams (boomer@gulftel.com)
The information contained in this book is perhaps the most complet and concise information on the subject. While it was written nearly 75 years ago there is no other work that is more complet. If I could rate it a 12 I would have. A must for any coffee profeciadnoda.

8 of 8 people found the following review helpful.
WHAT A WASTE
By Kenneth Buschmann
All about coffee re-defines the word ALL. The word abridged is more accurate. I have been doing extensive work on coffee for months in preparation for a patent application. I have downloaded 100's of times more information than that book contained. UKER'S original text (the unabridged version) is available on Google at no cost. This book was a waste of my time and money. If I could get my money back I would take it in second.

Ken Buschmann

9 of 10 people found the following review helpful.
wonderful book
By Jaime Vallecilla
This is a legend book for the connaisseurs of coffee. Is a fortune this edition. I am an economist and researcher and I have used this book in my writings. I recommended it for people interesed in coffee

See all 27 customer reviews...

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Kamis, 28 Agustus 2014

## Free PDF The 100 Best Stocks to Buy in 2013, by Peter Sander, Scott Bobo

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An essential guide for anyone investing in today's market, The 100 Best Stocks to Buy in 2013 gives you solid and dependable advice you can take to the bank.

  • Sales Rank: #1164968 in eBooks
  • Published on: 2012-10-18
  • Released on: 2012-10-18
  • Format: Kindle eBook

Most helpful customer reviews

7 of 7 people found the following review helpful.
Very useful; gets better every year
By Matthew Waterman
I've bought every edition of this book since 2003. With the new authors the methodology has changed somewhat from the way Slatter used to put it together, but this book series continues to be one of the most useful reference pieces in my library. You can think of what they've done here as sort of an abridged earnings guide to the S&P 500, except that 400 of the companies that kinda suck have been removed.

It's very easy to find the information I'm after with this book. The authors spend time with the "qualitative" aspects of each company as well, but I have always found a lot of use in the 10 year track records of compound earnings and dividends growth. And Peter and Scott are wise enough to ask themselves (And their readers) each year what they could be doing better. So guys, you said you wanted our opinion this year, and what I have to say is just keep doing what you're doing because I love it.

4 of 4 people found the following review helpful.
Outdated info but useful as a "to do" checklist
By The Max
The 100 best investment recommendations made by the author are based on actual data compiled and available as of April 1, 2012. Much too unreliable as a source of information for investing now. More than a few of the companies are rated currently as "sell" "avoid" or at best "hold". However, the first 69 pages constitute a well written overview of what to look for in selecting a common stock. Also, the 100 Best company descriptions are helpful especially in describing lesser known corporate entities an investor might overlook such as Fair Isaac, Molex, Total SA, Paychex, etc.

4 of 4 people found the following review helpful.
Good source
By tgh
The '100 Best Stocks to Buy In 2013' is a very good starting place to identify many of the best high quality companies. It is an improvement over previous editions, based upon the writers additional experience. I have read and own several previous editions. Well worth the money, and good reference source to keep and refer to repeatedly.

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Sabtu, 23 Agustus 2014

? Get Free Ebook Network Intrusion Analysis: Methodologies, Tools, and Techniques for Incident Analysis and Response, by Joe Fichera, Steven Bolt

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Network Intrusion Analysis: Methodologies, Tools, and Techniques for Incident Analysis and Response, by Joe Fichera, Steven Bolt

Nearly every business depends on its network to provide information services to carry out essential activities, and network intrusion attacks have been growing increasingly frequent and severe. When network intrusions do occur, it’s imperative that a thorough and systematic analysis and investigation of the attack is conducted to determine the nature of the threat and the extent of information lost, stolen, or damaged during the attack. A thorough and timely investigation and response can serve to minimize network downtime and ensure that critical business systems are maintained in full operation.

Network Intrusion Analysis teaches the reader about the various tools and techniques to use during a network intrusion investigation. The book focuses on the methodology of an attack as well as the investigative methodology, challenges, and concerns. This is the first book that provides such a thorough analysis of network intrusion investigation and response.

Network Intrusion Analysis addresses the entire process of investigating a network intrusion by: *Providing a step-by-step guide to the tools and techniques used in the analysis and investigation of a network intrusion. *Providing real-world examples of network intrusions, along with associated workarounds. *Walking you through the methodology and practical steps needed to conduct a thorough intrusion investigation and incident response, including a wealth of practical, hands-on tools for incident assessment and mitigation.



  • Network Intrusion Analysis addresses the entire process of investigating a network intrusion
  • Provides a step-by-step guide to the tools and techniques used in the analysis and investigation of a network intrusion
  • Provides real-world examples of network intrusions, along with associated workarounds
  • Walks readers through the methodology and practical steps needed to conduct a thorough intrusion investigation and incident response, including a wealth of practical, hands-on tools for incident assessment and mitigation

  • Sales Rank: #1491674 in eBooks
  • Published on: 2012-12-17
  • Released on: 2012-12-17
  • Format: Kindle eBook

Review

"Not only does this book teach you about network intrusion analysis, it also gives you knowledge of how intrusions are performed. This inside information helps give you a better picture of what's really going on when you are investigating a compromise." --Derrick Rountree, CISSP, CASP, MCSE

About the Author
Joe Fichera is a Sr. Consultant for a global corporation. He is a former computer forensic leader, instructor and curriculum developer for to the Defense Cyber Investigations Training Academy. He holds the following certifications; CISSP, EnCE, EnCEP, CCE, ACE, CTT+, SCNS, A+, Network+, and MCP certifications.

Steven Bolt is currently a Sr. Incident Response and Forensics Team Leader for a global corporation. Previously he worked as a Security Operations Center Manager and as a Computer Forensics Leader, Instructor and course developer at the Defense Cyber Investigations Training Academy. He holds several industry certifications.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Awful, sub-entry level text.
By Jesse Whyte
Maybe, if you've never done anything like incident response or forensics, this book might walk you through how to run a program at a command line. But if you don't know how to parse a command line application, you really shouldn't be doing incident response or intrusion detection.

I don't really understand what this book is trying to do. The structure is really disparate, and the only thing that is consistent is the lack of in-depth information about any particular subject. The text is really short, especially considering the price. I read the whole text in two slow hours at work. Granted, I've been working in this field for a while now, but I don't think that I learned one trick or picked up one bit of detail that I didn't know before. There just isn't anything here that's not in any of the other authoritative texts in this field.

This book brings nothing new to the table. Check out Carvey's Windows Forensics Analysis for a much better treatment. Supplement it with No Starch's "Practical Malware Analysis" and Russinovich's "Windows Internals". (My other major gripe of this text is that it doesn't even pretend to address Unix/Linux and, despite the name, there is nothing network-related in the whole book.)

AVOID AVOID AVOID.

2 of 2 people found the following review helpful.
An intuitive, well written guide to network intrusion analysis
By Chibi
This is an informative practical guide written for anyone who wants to learn more about network intrusions. Forensic analysts and intrusion investigators will also find this book extremely useful. The reader is introduced to the core principals and steps of an intrusion investigation. The material provided can be used as the basis for further study and is adaptable many real-world scenarios. Beginning with a simple example of a network intrusion in Chapter 2, the book describes the stages of an attack, the methods used by attackers and where to look for the forensic artifacts left behind. The remainder of the book, Chapters 3 through 8, follows the flow of a network intrusion analysis and devotes a chapter to each of the steps/phases. The entire process is addressed from beginning to end. The book includes detailed information on the tools, techniques, methodology and practical steps needed to conduct a thorough intrusion investigation and incident response. It'll serve as an excellent reference for anyone in this line of work.

0 of 0 people found the following review helpful.
Not worth your money or time
By Michael T. Pilkington
I hate being critical of these types of work, but sometimes you just have to be honest. This book took up a slot on my Safari Online bookshelf and I felt cheated. I'd hate to see someone pay 40 bucks for it. Not worth your time or money, pure and simple.

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Jumat, 22 Agustus 2014

? Free PDF 'wichcraft: Craft a Sandwich into a Meal--And a Meal into a Sandwich, by Tom Colicchio, Sisha Ortuzar

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'wichcraft: Craft a Sandwich into a Meal--And a Meal into a Sandwich, by Tom Colicchio, Sisha Ortuzar

Slow-roasted meats, marinated vegetables, surprising flavor combinations, this is not your mother’s sandwich.

With acclaimed restaurants located across the United States, and a high-profile job as head judge of the hit show Top Chef, Tom Colicchio is one of the best-known chefs and personalities in the culinary world today. His popular chain of ’wichcraft sandwich shops is known for crafting sandwiches with high-quality fresh ingredients prepared to Colicchio’s exacting standards. And since the first ’wichcraft opened in 2003, diners can’t seem to get enough.

In ’wichcraft, Colicchio shares the shops’ secrets with step-by-step recipes for all their best-loved offerings. You’ll learn how to create new classics like Roasted Turkey with Avocado, Bacon, Onion Marmalade, and Mayonnaise, and Sicilian Tuna with Fennel, Black Olives, and Lemon; and elevate basic cold cuts through imaginative combinations like Smoked Ham with Avocado and Butter, and Salami with Marinated Cauliflower and Bitter Greens. Routine staples are refashioned into unforgettable meals, like Onion Frittata with Roasted Tomato and Cheddar, and Slow-Roasted Pork with Red Cabbage, Jalapeños, and Mustard. ’wichcraft is stuffed with sandwiches like these, and many more, that will add something special to both your lunchbox and your life.

With 100 full-color photographs, recipes for pantry items including dressings and condiments, and a host of sandwich cookies and ice cream treats to round out your meals, this is the book to get a little ’wichcraft magic going in your own kitchen.


From the Hardcover edition.

  • Sales Rank: #339430 in eBooks
  • Published on: 2010-10-27
  • Released on: 2010-10-27
  • Format: Kindle eBook

Amazon.com Review
Book Description
Slow-roasted meats, marinated vegetables, surprising flavor combinations, this is not your mother’s sandwich.

With acclaimed restaurants located across the United States, and a high-profile job as head judge of the hit show Top Chef, Tom Colicchio is one of the best-known chefs and personalities in the culinary world today. His popular chain of ’wichcraft sandwich shops is known for crafting sandwiches with high-quality fresh ingredients prepared to Colicchio’s exacting standards. And since the first ’wichcraft opened in 2003, diners can’t seem to get enough.

In ’wichcraft, Colicchio shares the shops’ secrets with step-by-step recipes for all their best-loved offerings. You’ll learn how to create new classics like Roasted Turkey with Avocado, Bacon, Onion Marmalade, and Mayonnaise, and Sicilian Tuna with Fennel, Black Olives, and Lemon; and elevate basic cold cuts through imaginative combinations like Smoked Ham with Avocado and Butter, and Salami with Marinated Cauliflower and Bitter Greens. Routine staples are refashioned into unforgettable meals, like Onion Frittata with Roasted Tomato and Cheddar, and Slow-Roasted Pork with Red Cabbage, Jalapeños, and Mustard. ’wichcraft is stuffed with sandwiches like these, and many more, that will add something special to both your lunchbox and your life.

With 100 full-color photographs, recipes for pantry items including dressings and condiments, and a host of sandwich cookies and ice cream treats to round out your meals, this is the book to get a little ’wichcraft magic going in your own kitchen.

From 'wichcraft: Roasted Turkey with Avocado, Bacon, Balsamic Onion Marmalade, and Mayonnaise

This recipe is one of our biggest sellers but, interestingly, each customer cites a different reason the sandwich is special. One says that she could eat the onion marmalade with a spoon for breakfast daily. Others can’t say enough about the bacon. Tom applauds Sisha’s decision to cut the turkey thicker, thus showcasing its moistness. This is an ensemble piece, with no clear headliner. While we use ciabatta, this sandwich would work as well on country bread, too.

Ingredients

  • 6 fresh sage leaves

  • 1 (3- to 4-pound) boneless turkey breast

  • 2 tablespoons unsalted butter, softened

  • Kosher salt and freshly ground black pepper

  • 12 slices bacon

  • 4 ciabatta rolls

  • 1/2 cup Balsamic Onion Marmalade

  • 1 ripe avocado, halved, pitted, peeled, and sliced

  • 4 tablespoons Mayonnaise

Note: Don’t cook the bacon over too high heat or the fat will burn. When you’re done, save the fat you’ve rendered and store it in the freezer. The next time you’re roasting some vegetables, toss some bacon fat in with them! (Makes 4 sandwiches)

Directions

Preheat the oven to 350°F.

Slide the sage leaves under the skin of the turkey breast and place the turkey on a sheet pan. Rub the skin with the butter and season generously with salt and pepper. Roast the turkey for 1 to 1½ hours, until it reaches an internal temperature of 165°F. Baste the meat with its juices throughout. (Keep in mind that the meat will continue to cook even after it’s removed from the oven, so be careful not to cook it too long.) Allow the meat to rest before slicing, or cool completely.

In a heavy skillet over medium-high heat, cook the bacon until golden brown and crisp on both sides. Transfer to paper towels to drain.

Slice the ciabatta rolls in half. Place the turkey slices on the bottom halves and top with the marmalade. Place the bottom and top halves of the rolls in the 350°F oven and remove once the marmalade is heated through and the bread is toasted. Top the marmalade with the bacon, followed by the avocado. Evenly spread the mayonnaise on the top halves of the rolls. Close the sandwiches, cut into halves, and serve.

From 'wichcraft: Chocolate Cream’wich

Two surprises set this cookie apart: The first is that the filling is made with a chocolate ganache as opposed to just a frosting. The cream and the chocolate melt together perfectly, yielding a satisfyingly smooth texture to the filling itself. In contrast to the creaminess is the second surprise: the cocoa nibs, little pieces of roasted cacao beans. These bits add a crunchy texture that is wholly and delightfully unexpected.

Ingredients

For the cookie:

  • For the cookie

  • 1/3 cup cocoa nibs

  • 3/4 cup (1 1/2 sticks) unsalted butter, softened

  • 2/3 cup dark brown sugar

  • 2/3 cup granulated sugar

  • 6 ounces bittersweet chocolate (64% cocoa), melted in a double boiler

  • 1 tablespoon vanilla extract

  • 1 3/4 cups all-purpose flour

  • 1 teaspoon baking soda

  • 1/2 teaspoon kosher salt

  • 1/2 cup unsweetened cocoa powder

For the filling:

  • 4 ounces bittersweet chocolate (64% cocoa), finely chopped

  • 2 tablespoons unsalted butter

  • 1/4 teaspoon kosher salt

  • 1/4 cup heavy cream

(Makes 1 dozen sandwich cookies)

Directions

Preheat the oven to 350ºF.

To make the cookies: Grind the cocoa nibs in a coffee grinder or food processor until a fine powder. In the bowl of a stand mixer with the paddle attachment, combine the butter, ground cocoa nibs, and the sugars on medium speed until well mixed. Add the melted chocolate and the vanilla. Sift together the dry ingredients and add to the bowl. Mix into a smooth dough and chill in the freezer for 5 minutes.

Transfer the dough to a large surface covered with a layer of parchment paper. Top with another layer of parchment and gently roll the dough into a ¼-inch-thick sheet. To prevent the cookies from sticking as you cut them, carefully remove the top layer of parchment and sprinkle some flour over the sheet of dough. Replace the parchment, flip the dough, and release the parchment on the other side. Cut the dough into 2½-inch round cookies and space ½ inch apart on an ungreased cookie sheet. Gather any leftover scraps of dough and roll and cut as described above. Repeat until you have no dough left. Bake the cookies for about 15 minutes, turning the pan 90 degrees halfway through baking, until you can smell the toasted chocolate. Transfer the cookies to a cooling rack. Cool completely. Once cool, the cookies should be crisp.

To make the filling: Place the chocolate, butter, and salt in a medium mixing bowl. In a small saucepan, bring the cream to a boil and pour one-third of the cream over the chopped chocolate to melt the chocolate. Add the rest of the cream and stir until smooth. Let cool to room temperature.

Place half of the cookies with the top side (the most attractive) down. Using a piping bag or a spoon, evenly distribute the filling among those cookies, and close into sandwiches with the remaining cookies. Gently press down. Serve immediately or store the cookies in a cool place.

From Publishers Weekly
When Colicchio, restaurateur and head judge of the TV show Top Chef, turned his attention to sandwiches, chances were slim that the result would look much like the pathetic specimens found in most brown bags. Instead, at wichcraft, the sandwich shop he created with Ortuzar, they built on a common realization of home cooks and chefs: the best sandwiches are made with food that was, or could be, part of a good meal—not just disparate elements that probably spent too long in plastic packaging. Hence, a breakfast sandwich of skirt steak with fried eggs and oyster mushrooms; a hearty meatloaf sandwich with cheddar, bacon and tomato relish; and recipes for condiments like balsamic onion marmalade. Classic sandwiches like roast beef or peanut butter and jelly are transformed by the use of freshly roasted meat and homemade jelly, but the book also features some of wichcrafts more unusual creations, such as the ravioli-inspired roasted pumpkin with mozzarella and hazelnut brown butter sandwich, as well as unexpectedly luscious dessert sandwiches. Those looking for the easiest, cheapest fare will not find much of it here, but anyone willing to put in the time and effort to find the best ingredients and prepare them well will be rewarded. Color photos not seen by PW. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Colicchio, a well-known chef and mega-well-known head judge of TVs Top Chef, offers an entire cookbook featuring the sandwiches served at his New York restaurant, ’wichcraft, which was founded a few doors down from his flagship restaurant, Craft. The inspiration behind opening a high-end sandwich shop, Colicchio claims, was that he ran some numbers and figured that roughly 58 percent of the meals he’s eaten in his life have been sandwiches. He takes the Thanksgiving-leftovers sandwich as a model, reasoning that its success is due to the fact that “everything in it was originally crafted for a great meal.” It’s an undeniably intriguing tenet, and this book’s table of contents alone will have grab-and-go eaters and sophisticated gastronomes alike salivating. The recipes themselves are mostly just assembly guidelines with the most relevant information imparted in the titles, mostly helpful for imaginative ingredient pairings. Home chefs will be best served by digesting Colicchio’s advice on how to effectively shop for quality ingredients and breads, balance flavor elements, and keep a well-stocked pantry. --Ian Chipman

Most helpful customer reviews

170 of 170 people found the following review helpful.
Serious Sandwiches
By Seaside
It is important to understand the type of book you're purchasing when you choose this one. I work full time and usually bring a lunch. Bored of ham and cheese sandwiches, I picked this up in hopes that I would find some inspiration for better lunches. I did not. The book offers recipes that, while delicious sounding, are too complicated to make the night or morning before work. Many of the recipes include slow roasted meat (sandwiches with leg of lamb, pulled pork, braised short ribs), over the top ingredients (for my purposes anyway) like sushi grade tuna, or involved condiments like homemade lemon confit. Plus, the biggest portion of the book is dedicated to warm sandwiches, which don't work for work. I love to cook and do not shy away from involved techniques or recipes, it's just this doesn't suit my purposes when I need something quick.

If you entertain a lot, and want casual but impressive meals that can be semi-prepared in advance, you will find this more useful. The book offers a few breakfast recipes, a collection of cold sandwiches (ie, salami with marinated cauliflower; smashed chickpeas; mortadella with grilled raddicchio and pistachio vinaigrette), and a large chapter on warm sandwiches (ie, gruyere with caramelized onions; mozzarella and provolone with olives and roasted tomato). There are also a few dessert sandwich recipes, as well as a section with condiment recipes, which mostly include variations on mayo and vinaigrette.

The book is beautifully presented, with great pictures of each sandwich, and a smartly formatted table of contents that displays a thumbnail size picture of each sandwich. There are pages in between recipes that detail sandwich architecture (like I said...takes the sandwich seriously!) bread types, oil types, and advance prepping. Overall, it is a high quality book, but for the money, make sure it's recipes you'll actually use.

29 of 30 people found the following review helpful.
Gorgeous and ingenious
By Tracy Rowan
The sandwich is a creature born of convenience, and a certain amount of negligence, a Just-slap-it-on-a-slice-of-bread-and-I'm-outta-here mentality. So when someone comes along and raises the lowly sandwich to a work of art, it's worth a look. Tom Colicchio and Sisha Ortúzar have done just that with "'wichcraft" a beautiful book that takes sandwiches to a higher level.

The book is broken down by the sort of sandwich you might want to create: Breakfast, cold sandwiches which are particularly well-suited for lunches, and hot sandwiches which are heartier. There is also a section on sweet sandwiches which range from sandwich cookies to towers built of cake slices, ice cream and fruit. While there are some familiar sandwiches such as BLTs, most are either new takes on other dishes such as Salad Lyonnaise or very new concoctions such as the beer-braised beef short ribs with pickled vegetables, sharp cheddar and horseradish. There are also sections on sandwich information: The history of the sandwich, good sandwich architecture and so forth. There is even a section on the sandwich as a meal, and how less is more when it comes to piling the food on the plate. Excellent advice.

If I have a problem with this book, it's a minor one, but still worth discussing. Many of the sandwiches require a number of special ingredients. Now granted you can make many of these yourself; the recipes are included. But it almost pre-supposes that you're cooking for more than one or two people. And leftovers are often good for a week, which means you'll either be eating the same sandwich all week, or throwing a lot of relishes and garnishes out. I don't think this will keep many people from creating the sandwiches in the book, but it might mean they'll make them less often, or substitute other ingredients.

On the whole, though, I think that if you're a sandwich lover as I am, this book will set you to imagining all the amazing sandwiches you might whip up. It might provoke you to entertain more!

21 of 22 people found the following review helpful.
My Favorite Cookbook
By Laura Thomas
This is currently the most-used cookbook in my collection. Sandwiches are far and away my favorite food, mostly because of the many layers of flavor they deliver in a single bite--and the recipes in this book do not disappoint. The authors' philosophy that a sandwich should contain all the delicious ingredients of a well-balanced meal has made their recipes and ingredient combinations bright, exciting, and totally original. All the people I've served these sandwiches to have been amazed at the unique, delectable ingredient parings.

I've made fourteen of the sandwiches in this book...and every one has been a winner. I'm twenty-one and have only been cooking seriously for about a year, but I didn't find any of the techniques or ingredients daunting or complicated in the least. It is true that the sandwiches in 'wichcraft take more time to prepare than spreading jam and peanut butter on two pieces of bread and slapping them together, but that's what makes them fabulous: they really are an entire meal unto themselves, simply stacked onto bread rather than plated.

My only qualm with these recipes are that some tend to be quite heavy-handed in terms of how much oil they call for, but the amounts of oil can be cut dramatically without sacrificing flavor.

Some particular recommendations are: slow roasted pork with red cabbage, jalapenos, and mustard; chicken breast with roasted peppers, mozzarella, and spinach-basil pesto; roast beef with grilled red onions, radish slaw, and black pepper mayonnaise.

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Senin, 18 Agustus 2014

@ Ebook The Vitality of Taiwan: Politics, Economics, Society and Culture (The Nottingham China Policy Institute Series)From Palgrave Macmillan

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The Vitality of Taiwan: Politics, Economics, Society and Culture (The Nottingham China Policy Institute Series)From Palgrave Macmillan

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The Vitality of Taiwan: Politics, Economics, Society and Culture (The Nottingham China Policy Institute Series)From Palgrave Macmillan

As a country, Taiwan is one of the most vibrant, exciting, colourful and entrepreneurial on earth. The contributors reveal what underpins the vitality of Taiwan, examining the relevance of its democratic politics, civil society and the presence of an existential threat from China, as well as the importance of its international business nexus.

  • Sales Rank: #2760701 in eBooks
  • Published on: 2012-09-10
  • Released on: 2012-09-10
  • Format: Kindle eBook

Review

"Steve Tsang was able to bring together a group of noted Taiwan scholars... each in their own field, [describe] how the society broke through the vestiges of the old authoritarian regime, and brought about a dynamism, exuberance and creativity that was unheard of just a couple of decades ago... In all, a very valuable contribution to the understanding of where Taiwan came from, and where its people want to go." Gerrit van der Wees

About the Author
Steve Tsang is the Director of the China Policy Institute and Professor of Contemporary Chinese Studies at the University of Nottingham, UK. He is also an Emeritus Fellow of St Antony's College, Oxford University. He has published 15 books, of which the most recent one on Taiwan is Taiwan and the International Community (2008).

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1 of 1 people found the following review helpful.
Excellent work showing how Taiwan's transition to democracy in the late 1980s and early 1990s impacted its society.
By Gerrit van der Wees
The Vitality of Taiwan; Politics, Economics, Society and Culture.
Review by Gerrit van der Wees, editor of Taiwan Communiqué [...]

This book grew out of a workshop at St. Anthony’s College, Oxford University in June 2010. Editor Steve Tsang served as dean and director of the Asian Studies Centre there at the time. He has since moved to the University of Nottingham.

The major theme of the book is the vibrancy and vitality of so many aspects of society, that has characterized society since the end of the Kuomintang’s Martial Law in 1987. In many ways, this book is a corollary to David Blundell’s Taiwan Since Martial Law.

Steve Tsang was able to bring together a group of noted Taiwan scholars, including Mark Harrison of the University of Tasmania, Michael Hsiao of the Academia Sinica, Gary Rawnsley of the University of Leeds, Lin Pei-yin at the University of Cambridge, Gunter Schubert of the University of Tuebingen, and Joseph Wong of the University of Toronto.

In the introduction Tsang not only introduces the main theme of the book and highlights the individual chapters, but also makes a number of more general points that are worth remembering when discussing Taiwan.

The first one is that while the legacy of Sinicization imposed by Chiang Kai-shek during the post-War decades still looms large, as time goes by Taiwan’s democratization and national identity has taken on more and more local characteristics. He writes: In the era of democracy defining the identity of Taiwan is …. A prerogative of its people, to be agreed upon through the democratic process in due course.

A second point Tsang makes is that in spite of the easing of tension and enmity across the Taiwan Strait after president Ma came to power in 2008, the PRC will be unable and unwilling to tolerate a democracy on its doorstep. Writes Tsang: … whether it will or can tolerate a genuine and vibrant democracy like Taiwan to exists within the framework of a united China is highly questionable.

Tsang adds: As long as the political system in the PRC remains basically the same, the CCP will not and indeed cannot afford to tolerate a vibrant democracy within its national jurisdiction, whatever the terms of a deal it may make with Taiwan for unification.

The other authors describe, each in their own field, how the society broke through the vestiges of the old authoritarian regime, and brought about a dynamism, exuberance and creativity that was unheard of just a couple of decades ago.

In his chapter on Social Foundations of Political Vitality, Michael Hsiao does an excellent job in describing how civil society evolved from the authoritarian era to 2011, detailing how it keeps the democratic system robust through its constant scrutiny.

A particularly interesting essay is also Lin Pei-yin’s Literature’s role in breaching the authoritarian mindset, on how “nativist” literature was a key factor in pushing back against the imposition of Chineseness by the KMT during the Martial Law era, and was subsequently instrumental in developing new Taiwanese cultural and national identity.

Mark Harrison paints the importance of democratization on cultural life, and shows how in film and literature there has been an explosion of artistic expression that focuses on Taiwan’s own identity and history, as opposed to the sino-centric approach brought over by the Chinese Nationalists and imposed on society during the Martial Law years.

Gary Rawnsley and his co-writer Sarah Gong do an excellent survey of the role of the media in monitoring Taiwan’s democracy. They interview a number of journalists and politicians and go into the different roles played in nurturing Taiwan’s nascent democracy.

There are several other good chapters, including Guenther Schubert's analysis of the Taishang (Taiwanese businessmen in China) and their role in both the economy and political system.

In all, a very valuable contribution to the understanding of where Taiwan came from, and where its people want to go … with gusto, enthusiasm, and vitality.

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Kamis, 07 Agustus 2014

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In his most ambitious book to date, Nate Powell quietly explores the dark corners of adolescence--not the cliched melodramatic outbursts of rebellion, but the countless tiny moments of madness, the vague relief of medication, and mixed blessing of family ties. As the story unfolds, two step-siblings hold together amidst schizophrenia, obsessive compulsive disorder, family breakdown, animal telepathy, misguided love, and the tiniest hope that everything will someday make sense.

  • Sales Rank: #324813 in eBooks
  • Published on: 2008-11-19
  • Released on: 2011-12-21
  • Format: Kindle eBook

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8 of 8 people found the following review helpful.
A Rare Gem - Poetic and Provocative
By Pipsqueak
Until this book, I hadn't read anything in comics (I only read alternative comics) that deals with such a dark and unusual subject as mental illness, let alone one illustrated in such fluid and dreamy images. Nate Powell has a very inventive and cinematic way of arranging his panels. The narration at times is short on text, which made me pause and think. Then I was taken aback by the instensity of the story once I realized what just happened. This book is pure literature and art - a well-deserved Eisner winner.

6 of 6 people found the following review helpful.
Sensitive, baffling narration
By wiredweird
Powell does it again: a low-key but sensitive narration, characters to care about, and strong, expressive drawing. As in other of his stories, Powell addresses the hormone-lashed insanity of teen years. This time he adds a complex family situation, though not as complex as some you might have seen, and another element: incipient schizophrenia. We don't see enough of Ruth's story to know how it ends. Schizophrenia can be a tragic, debilitating disease or, with modern treatment, just another medical condition to manage. Even if we don't see how Ruth's life plays out, we care. Powell really makes it easy to care about this bright, principled young woman.

The art in this black and white comic spans a range of styles. Powell uses the whole range of light and dark to convey the sense of each moment. His linework handles each scene well, too, from schoolroom tedium to surreal renderings of the world Ruth sees. As with other of Powell's graphic novels, linear storytelling appears as only a minor component. Instead, this has a less literal sense, flowing easily between the many moods of a teenager and even into the moods arising from her illness. If you want a more literary experience than most graphic novels offer, this has my highest recommendation.

-- wiredweird

5 of 5 people found the following review helpful.
A Very Good Book, and Worthwhile Reading
By GraphicNovelReporter.com
This is not an easy book to read. It is a very good book, and worthwhile reading, but it is not a pleasant book.

Nate Powell brings us into the world of Ruth and Perry, a teenaged brother and sister who live in a fairly normal family somewhere in the South. Their parents are loving, if a bit exasperated and distant at times; their house is small and not particularly nice; and as the story opens, their seriously ill grandmother is arriving to spend her dying days (which turn into years) lying on their couch.

On the surface, this family looks normal, but that's what makes the hallucinations so striking. Both Ruth and Perry see things that aren't there, and the things they see control their lives. Perry's vision is simple: A wizard who sits on the end of his pencil and commands him to draw. Ruth's is more complicated: She sees insects, a multiplicity of creatures who pile in through gratings and windows or simply buzz around her as she walks. She fills jars with specimens of different bugs and arranges and rearranges them as a way of exerting control over the world.

One of the things that makes this book so compelling is the way the hallucinations mix in with ordinary life. Ruth and Perry help with the dishes, go to class, sit with their ailing grandmother, but all the time they are accompanied by these odd manifestations. Sometimes they slip in public, talking back to the hallucinations within earshot of outsiders, but the bond between Ruth and Perry is built from the understanding that only they have, the shared family secret of things that aren't there. As the book goes on, their grandmother reveals that she, too, has had visions. Memaw may be old and sick, but she is sharp enough to see what is going on.

The great advantage of the graphic novel form is that Powell can use visuals not only to depict the hallucinations but also to show the inner states of his characters. Most of his pages are dark, the characters and settings hidden in heavily hatched shadows, but when Ruth begins taking antipsychotic medications, the shadows drop away and the drawings become bright and clear.

While Perry's hallucinations stay more or less under control, Ruth's grow stronger, and she submits to them more and more. It would be easy to be heavyhanded about this, but Powell continues to interweave Ruth's inner demons with the ennui of everyday life. Some of her actions, such as stealing a stuffed frog from a museum, seem clearly "crazy," but when she stands up to a teacher's clumsy racist joke, it's hard not to sympathize.
-- Brigid Alverson

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Rabu, 06 Agustus 2014

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Hasta hace algunos años, muy pocos se atrevían a cuestionar un modelo
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El tema del dinero en la pareja es sin dudas uno de los dilemas de
nuestro tiempo. Las nuevas familias -no es noticia que hay menos
casamientos, los hijos vienen recién después de los treinta, muchas
mujeres ganan más que sus parejas, cada vez hay más hombres desempleados
crónicos, etcétera- están en crisis permanente o, por lo menos,
atravesando una etapa de transición que todavía no sabemos adónde nos
llevará. Así estamos, acomodándonos al nuevo sistema, que vamos
inventando y conociendo día a día, y luchando contra el viejo modelo,
que de vez en cuando reaparece con cierta nostalgia. Los hombres se ven
obligados a ocupar espacios que hasta hace poco eran femeninos, y
viceversa. Ellas se levantan para ir a trabajar y ellos llevan a los
chicos al colegio.
¿Qué pasa con el dinero cuando el proyecto sentimental fracasa? ¿Quién
se queda con la casa, el auto, los ahorros, los muebles? ¿Cómo mantener
la pasión con los «señores mamás» y con las «mamás jefas de hogar»? ¿
Cómo se regulan las relaciones económicas en la pareja del siglo XXI?

  • Sales Rank: #3758858 in eBooks
  • Published on: 2012-07-01
  • Released on: 2012-07-01
  • Format: Kindle eBook

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